Why I Stopped Writing (or Maybe I Shouldn’t)

Do you know what’s my aspiration when I started this blog?

I would be lying if I said I didn’t want to be like Neil Patel. But really, the whole intention was really about making marketing fun.

It’s also my personal attempt at showing my circle that you should follow through what you studied in universities (futile attempt, I know).

It’s about commitment.


So here is what I wrote in 3 years time – 22 posts of which:

Not much postings I would say, and to my pleasant surprise, some of these articles went viral at sites like:

If I arrange the posts in chronological order, here is what you would see:

  • 2015 – 5 posts
  • 2016 – 14 posts
  • 2017 – 3 posts

Clearly, something went wrong somewhere. Or maybe not too wrong, probably just right for me.

wait but why?

So you see, blogging is not something I do on a daily basis. 

I mean, as much as I wanted to write, but my alter ego would create a…. OK lah, I admit. I’m just plain lazy.

Other than being lazy, I find that the purpose that I created the blog doesn’t fit my intentions anymore.

I actually find it absurd at times where I oppose the idea of pivoting your career based on your preference.

It’s OK to work in a different field, even if it’s not your major.

The truth is in 2016, I actually lost interest in digital marketing.

I’m not gonna lie, the only thing that digital marketing is interesting to me is the ability to work from home.

You get to setup campaigns offsite. What’s a better job than this right? I could’ve made a living out of it directly.

But as the more campaigns that I ran, I realized that the more I need to understand more about the business. The better you understand the business, the better ads you can create.

It is an important tool but probably not as crucial as you think it is, for SMEs to MNCs, online advertising is as good as the budget gets.

That’s why I stopped writing about DMs. Maybe it’s just me that wasn’t exposed enough.

Yup, I Changed

Other than growing fatter, I moved into new role as a category manager to now – head of a department.

I no longer only look at ads but a business as a whole. The P&L of a business unit, what made it worked.

I get to deal with internal affairs & external relations which often gives you sarcasm with pun intended. I often got flung with sarcastic comments and I’m trying my best not to be intimidated.

I get to lead a department of 6 where my primary aim is to ensure they are happy with their work as I believe a safe environment where you’re happy with (not comfortable) will allow you to thrive.

I get to question business assumptions and most importantly, I get to build businesses.

Not my business, but other people’s business, I can’t express the joy of elevating others to greater heights – be it sales or personal development.

I secretly vouched to serve the community and I guess this is a good way to start.

P/S: As the original blog intention was about making marketing fun which I think is irrelevant now, I’ll be posting more about my personal thoughts and development. Let me know if there is a topic that you would want me to work on!

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